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Coach Your Team!
By Stuart L. Cohen

How to strengthen your skills as a manager to achieve success

How many people do you have working for you? I mean, really working? I was at an exploratory meeting with a potential new client, a travel agency owner, when I received inspiration for this month’s column. I set out to understand the size and shape of her business and asked, “How many people do you have working for you?” “About half,” she replied.

Though she said this with a smile, it was not an expression of joy. Rather, it was a look of victory having confessed a disappointing secret. This successful travel agency owner knew her operation would achieve greater success if she could only get her entire team working smarter. Productivity was inconsistent and the weaker “half” was holding the company back from realizing its important goals.

Now I realize that many of you out there may not have a “team” of people working for you. But this is an important coaching session for you, too. If you’re a franchise owner and have just one associate, or an independent contractor relying on a group leader to generate business, read on!Maybe you’re a member of a consortium, a host agency, or marketing or networking group? You can get more out of them, too (they’re on your team). Strengthen your skills as a manager of people and you will achieve the success and happiness you desire much faster. They will, too! Here are some points to consider.

Share your vision. Let them know what you think of today’s business and what you’d like to achieve next. Be certain they understand what role they play in this quest and how important their tasks are. Lay out the strategies and communicate your progress frequently.

Be a nourishing coach. Think of yourself as a coach versus a manager. Nourish rather than police or reprimand. Cheer them on with words of encouragement. Help them to conquer new challenges and work through obstacles. Sincerely care!

Look at them. Simply put, you need to establish eye contact when you talk. If this person works virtually, then use Skype. They will feel a deeper connection with you. Solid eye contact is as effective as a firm handshake.

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Source: Agent@Home Magazine - February 2010 / © 2010 Performance Media Group